When conducting research and trying to understand the market and future customers, we also realized that design goes beyond aesthetics and that we could also add value by taking a different approach to interfaces. Our goal was not to provide all the information that can be harvested from the batteries and motor controller, but just a mere subset, and present it in such a way that it is easy for consumers to digest and understand.
Winning the Red Dot Design Award is an important moment for all of us at Propel. We’re still a young company – the new kids on the dock – so we are proud to be recognized for a design-led approach that creates a better user experience that adds value for our customers.
In the short time since Propel’s formation late last year, we have nearly completed the development of the S1, the first of a range of clean and sustainable propulsion solutions for the leisure marine sector. Our outboard motor is in the validation trial phase and customer and industry interest is growing. The goal of our propulsion solutions is to help bring about sustainable and zero-emission mobility across the industry.